And through articles, videos, webinars, podcasts, and a book by WEF founder Klaus Schwab, it provided a coronavirus-themed rebranding of all the things Davos does anyway, now hastily repackaged as a blueprint for reviving the global economy post-pandemic by “seeking a better form of capitalism.” The Great Reset was a place to hawk for-profit technofixes to complex social problems to hear heads of transnational oil giants opine about the urgent need to tackle climate change to listen to politicians say the things they say during crises: that this is a tragedy but also an opportunity, that they are committed to building back better, and ushering in a “fairer, greener, healthier planet.” Prince Charles, David Attenborough, and the head of the International Monetary Fund all figured prominently. The effort was called the Great Website - I mean the Great Reset. 20, 2020.īack in June, the World Economic Forum, best known for its annual Davos summit, kicked off a lunge for organizational relevance at a time when it was already clear that, for the foreseeable future, packing thousands of people, injected-cheek by lifted-jowl, into a Swiss ski resort to talk about harnessing the power of markets to end rural poverty was a nonstarter. Klaus Schwab, founder and executive chair of the World Economic Forum, delivers a welcome message on the eve of the annual World Economic Forum meeting in Davos, Switzerland, on Jan. It’s extra confusing for me to unpick this particular knot because at the center of it all is a bastardization of a concept I know a little something about: the shock doctrine. It has turned into a viral conspiracy theory purporting to expose something no one ever attempted to hide, most of which is not really happening anyway, some of which actually should. Writing about “The Great Reset” is not easy.
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